In 2025:

• NINETY-SIX percent (96%) of home buyers initiated their home search online

• 51% of home buyers found the home they purchased online

• The average home buyer spent 2 weeks searching for homes before contacting an agent

• Homes with professional photos sold 32% faster than those with standard images

• 83% of home buyers said high-quality photos increase the perceived value of a property

Real estate photos are your listings first impression. Over 50% of home buyers found their purchased home while searching online proving it's more critical than ever to make sure that your online listings are going to leave the right impression.

No, of course not. HOWEVER. Current reports are showing that:

• Listings with video receive 400+% more inquiries than those without

• Listings with video got 49% more qualified leads

• Properties with video listings sell 30% faster than those without

• Including a video on a landing page (single listing site, you get that for free when we do photos, just saying) can increase conversion rates by 80%

• 65% of buyers report that video aided their decision-making or influenced their inquiry decisions

• 80% of top-tier listings currently include some form of video content

Cinematic storytelling and high-end editing help convey lifestyle, design quality, and emotional appeal — all crucial in luxury property marketing.

With industry marketing reports emphasizing that cinematic, high production-value video helps agents position themselves as authorities and attract affluent clients, top producers world-wide are utilizing cinematic video marketing to continue separating themselves from the competition.

Various listing services have reported that listings featuring Virtual Walkthroughs sell ~14% faster and increase listing views by up to 37%. In 2025, reports show that 41% of homebuyers found Virtual Walkthroughs to be "very useful" in their home selection process. Finally, listings with virtual walkthroughs increased buyer confidence by 28%.